Why isn’t your website mobile? It’s 2017!
We do. That was April 21st, 2015. That’s like 100 years ago on the internet!
Our first mobile friendly website was published in 2012, a full three years before Google “mobile-geddon”. For those unfamiliar, that’s when Google changed how they would rank websites and began penalizing websites that did not display correctly. We decided that our projects needed to be future friendly, it benefits us, our clients and more importantly their customers.
Why did we do all of this? Because the data dictated that we do so. The majority of the traffic to our clients (and likely yours too) websites were (and still are) not using desktop anymore. If your website isn’t working for the majority of your visitors that’s a bad customer experience.
Can Mobile Really Be That Important?
Yes. Mobile traffic officially surpassed desktop traffic on the internet. Last year! More than half of people are performing their searches from their mobile devices. If your website isn’t working for them, Google is less likely to show your website in the search results.. On top of that, if a user does make it to your website and it’s not mobile friendly, they’ll likely leave and go to your competitor’s. It’s already costing you business.
There are reasons that it’s so important that you update your website.
- In 2016 a study showed that 58% of the U.S. search volume through Google was done on mobile devices. 1
- Google says 61% of users are unlikely to return to a mobile site they had trouble accessing it and 40% visit a competitor’s site instead. 2
- If your site isn’t easy to use on mobile, Google penalizes it by ranking it lower on its mobile search results pages. 3
Take look at the Analytics for your website. If you’re using Google Analytics take the time compare your bounce rate by device. If your page isn’t mobile-friendly those users are abandoning your website completely.
What Can I Do Now?
- Not sure if your site is mobile-friendly? Use Google’s Mobile-Friendly Test.
- If you’d like help looking at your website to determine if a mobile redesign is the right way for you to go, feel free to contact us.