The ATHENA Leadership Award was inspired by the goddess of Greek mythology known for her strength, courage, wisdom and enlightenment – qualities embodied in the ATHENA Leadership Model. Our goal with this particular project was to create event and brand awareness at a regional level. As consumers begin to identify with you, your brand will live within the hearts and minds of customers, clients, and prospects. Branding is the sum total of their experiences and perceptions. Radcliffe & Co. re-designed the Lawrence Mercer ATHENA website making event registration and award nominations digital. We also help to boost funding for projects by creating an online donation option.