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Larrimor’s Case Study

A Case Study: Brand Awareness & Influencer Marketing
The Project.

The Client.

Larrimor's: Designer Clothing

For more than 75 years, Larrimor’s has emphasized exceptional customer service, impeccable tailoring, exquisite fabrics and superb styling.

The Challenge.

Awareness & Influencer Marketing

Use the power of social media to increase online brand awareness for an upcoming live influencer marketing event at the Larrimor’s department store.

The steps.
Step One
Demographic Research

Using data from various outlets Radcliffe & Co. created an audience of potential Larrimor’s customers for targeting based on purchase behavior, interests and metrics such as household composition, recent purchase types and recent visits to designer department stores.

Step Two
Ad Creation

The Larrimor’s ad needed to convey the importance of their upcoming Facebook Live Event tie in with Inspiring Lives Magazine social media influencers Dr. Shellie Hipsky and Darieth Chisolm. The campaign urged potential customers to join the event live or shop at Larrimor’s the day of the event.

Step Three
Campaign Delivery

Once armed with our potential target audience, ad copy and graphics we scheduled to run the Larrimor’s ad four weekends in a row with the ad copy being updated to reflect the countdown until the Facebook Live event.

Step Four
Facebook Live Event

Using Facebook Live at Larrimor’s, Dr. Shellie Hipsky and Darieth Chisolm shop for the Fall 2017 Cover shoot and interview Tom Micheal one of the proprietors of Larrimor’s and Lisa Slesinger a manager at the store while drawing a substantial audience.

Step 5
Results

The Facebook Live video engaged over 1,800 views and the Larrimor’s ad campaign leading up to the event reached over 75,000 potential customers. Our ad campaign garnered over 150 shopping visits to the Larrimor’s website.

Larrimor’s: Men’s and Women’s Designer Clothing